12pm - 1pm

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2016 Mobile Ad Summit
Thursday
, 
October 
07
 at 
5:00pm
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STORIES FROM THE HOMEFRONT
Thursday
, 
October 
7th
 at 
5:00pm
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About

The second in a series of two digital dialogues during Made in NYC Week 2021, Stories from the Homefront is a moderated dialogue of Made in NYC members who make at home. Home production is often an accessible way to start producing and became essential for some businesses during the pandemic. What are the benefits and challenges of starting a production based business out of the home?

 

Explore the full Made in NYC Week 2021 event lineup at MadeinNYCWeek.com

Panelists

Michelle Dalzon

CEO, The Black - Owned Market


Michelle is an experienced Marketer with a demonstrated history of working in the advertising industry. Skilled in Integrated Marketing, Advertising, Editing, Television, and Leadership. Strong business development professional with a BA focused in Communications Minor: Economics from the University of Massachusetts, Amherst. Now Michelle has combined her passion and skill set to create a platform for Black owned business at theBOM aka the Black-Owned Market.

Yemmie Tekletsadik

Founder, Moods by Yemmie 


Yemmie, the founder of Moods by Yemmie, is an engineer turned candle maker. She’s always been slightly obsessed with good smelling candles and setting the mood when entertaining friends or working from home. She launched Moods by Yemmie during the 2020 quarantine and has since been featured in NY Mag and her candles can be found in multiple shops within NYC. When Yemmie’s not making candles or dreaming up new scent combos, she can be found reading books, doing yoga in the park, or sipping some Cabernet with her friends.  


Maurice Tyson

Founder, Miss Myrtle's Chocolate Chip Cookies

Maurice, a health educator and Screen Actors Guild member, started his baking business after his mother’s passing. During the holiday season he was inspired to bake his mothers recipes. He settled on chocolate chip cookies, took a deep dive into a business course for entrepreneurship and created my own brand of chocolate chip cookies - Miss Myrtle's Chocolate Chip Cookies.


Aisha & Jose

Founders, Bagshopnyc


Founded in July 2020 in East Harlem, NYC, Bag Shop NYC is a Black Woman/Latino owned brand who believes that making the switch to reusable bags should be easy, accessible, and affordable. Inspired by iconic New York City imagery, founders Aisha and Jose aim to inspire their community to make the permanent switch to reusable bags. It is their hope that they will make a difference one reusable bag at a time!

Sponsors

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

Sponsors

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

Sponsors

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

#MadeinNYCWeek

Made in NYC Week is an annual celebration of New York City’s vibrant manufacturing community. We amplify the products and stories of more than 1,500 member companies that produce everything from airplane parts to craft whiskey and zippers— from all five boroughs.


Learn more at MadeinNYCWeek.com

Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!

About Made in NYC

Made in NYC is a non-profit organization that supports local manufacturers and makers in New York City. We provide skills-building programs, marketing services and promotional platforms, and small business assistance and resources for free to the Made in NYC community. We build a strong community of makers, facilitate local collaborations, and advocate for manufacturing in the City.


Learn more at MadeinNYC.org

Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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